Acorns makes it easy to invest regularly

Country: United Statesacorns
Year: 2012

  • Partnering: Acorns aims to make investment easy for people, primarily those who are younger. Banks can partner with Acorns to gain the millennials asset management market 
  • Concept Design: The concept could be leveraged by banks to build their own mobile applications
  • Acorns was first available to only US citizens and residents, and it is going global – it was launched in Australia in March and has gained about 60,000 users 


  • Acorns helps users save and invest spare change from their everyday purchases and invest into a diversified portfolio of stocks and bonds
  • Investors can invest either their spare change from daily purchases or a lump sum:
    • Round up spare change: Acorns rounds up the spare change from everyday purchases to the nearest dollar, and moves the difference from investors’ checking account into an Acorns investment account. That amount of money is then automatically invested into a diversified portfolio recommended specifically for each investors.
    • Deposit a lump sum: if investors want to invest more and sooner, they can deposit a lump sum or set up recurring investments
  • Based on the Modern Portfolio Theory, Acorns suggests and optimizes five types of diversified portfolios, from conservative to aggressive,  according to investors’ risk-aversion levels

Consumer Benefits

  • Easy & Fast: Acorns makes it simple to sign up, simple to invest, and allows investors to get started as little as $5
  • Low fee
    • $1 per month for accounts under $5000
    • 0.25% per year for accounts over $5000
    • $0 balance account will not be charged
    • Free for students under 24
    • No cost for unlimited deposits & withdraws
  • Bank-level security: Acorns protects investors’ information, prevents unauthorized account access, and notifies them of unusual activity

How to use

  • A short video that shows how to get started with the Acorns App
  • A short video that shows functions of the app


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