Airtel Africa and MicroEnsure provide mobile micro insurance services to touch low revenue population

Country: Emerging marketsmicroensureairtel
Year: 2013

  • Create partnership with telecom to target a wider population
  • Leverage on telecom operations, distribution network and banking services
  • Develop offers in micro-insurance especially in emerging markets

Concept

MicroEnsure uses the distribution network of a telecom company to provide insurance products in emerging markets
Airtel brings products to market and promotes the service with its local brand, marketing and distribution infrastructure.  Airtel is using its banking services to partner with MicroEnsure which designs and implements products, provides technology, facilitates local and international underwriting support, and performs administration and customer service.
Woman with cell phone

How it works

  • To subscribe, customers dial *305# and follow the menu
  • No forms are required to subscribe
  • Weekly premiums are paid automatically using mobile phone
  • Claim disbursements will be paid via Airtel Money
  • The amount of cover depends on the weekly premium paid by the subscriber
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