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AXA launched the “integr@l family protection” for dangers linked to the usage of the internet and protecting the whole family

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Country: France
Year: 2014

  • With the development of the internet and new usages on this channel, there are new product opportunities
  • New types of risks appearing from new consumption/habits can be insured

Concept

  • If the Internet offers new communication and interaction perspectives, it also increases some risks: identity theft, bank card fraud, e-reputation, etc.
  • AXA offer aims to protect the whole family against these risks. This product is presented as a two-in-one product: life accidents and online risks.
  • This new product offers coverage for:
    • Identity theft and infringement of online reputation
    • Litigation following a product or service purchased online
    • Fraudulent use of credit card and payments
  • And also covers accidents of life. For example:
    • domestic accidents in your home, such as household and gardening
    • accidents during leisure, such as sports
    • natural disasters such as storms and floods
    • assault, even when the person is not identified by police
    • accidents related to a medical procedure, such as the effects of a blood transaction or an infection contracted in hospital.

TV Spot

https://www.youtube.com/watch?v=wJgnzqq3yv0

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