- Insurers are very interested by quality information on the client’s lifestyle.
- In June 2014, AXA offered 1000 Modulango connected bracelets to their customers, in exchange for the exploitation of the data from the connected objects, in order to provide prevention advisory
- This is a communication operation and an experiment
- For the launch of this 4 week operation, AXA offered to give discount coupons to the best customers; those who will do the most physical activity per day
- This is a first step in the valuation of the collected information, and the insurers are of course very interested in this data: possibilities include adapting their offers to the client’s lifestyle, and a more precise risk appreciation