Country: China 
Year: 1912
- For record, the admission fees for Tomson Shanghai Golf club are £72 000
- Reach potential High Net Worth Individuals by developing special products associated to their needs and desires (Luxury cars, home, travel, specific sports)
Concept
- Bank of China offers an insurance product targeting High Net Worth Individual.
- Protection includes:
- Personal accident
- Loss of or damage to golfing equipment
- Legal liability incurred for injury to others or damage to their property
- Accidental loss of or damage to personal effects
- The expenses incurred in celebration of accomplishing a hole-in-one
- Coverage areas include Hong Kong, Macau and China
How to use
- Such product can be distributed though a pay per use process. Once the player is in the course, he has the possibility to subscribe to the insurance through his mobile phone