Barclays adopted a proximity approach and opened “Barclays Essential branches” inside ASDA supermarkets

Country: UKbarclays
Year: 2014

  • Put the bank right in the heart of shopping communities and provide convenience and access for shoppers and Barclays customers
  • Maintain presence in rural areas at limited cost


  • Context: In a context where customers are looking for a flexible and convenient user experience and some of Barclays stores are experience low footfall questioning their economic viability, Barclays is developing a new generation of retail stores.
  • The concept:
    • Opening of stores inside ASDA supermarkets
    • Customers will be able to multi-task, to park easily and go to branches with longer opening hours 7 days a week
    • Out of opening hours customer can access to ATM services such as paying in cash or checks, paying bills / withdrawing and transferring money.

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