Betterment is the largest independent online financial advisor with more than $9 billion in assets under management.

Country: USA
Year: 2008


  • Betterment is a registered investment advisor (the largest online investment advisor in the U.S.) and a broker dealer.
  • The company provides personalized financial advice and automated investment management, investment execution, tax optimization, custodianship, and record-keeping.
  • Betterment is an automated, goal-based investing service investing in a portfolio of passive index-tracking equity and fixed-income ETFs and offers both taxable and tax-advantage investment accounts.
  • The basic idea behind Betterment is creating a portfolio from your risk tolerance, then putting you into an asset allocation of exchange traded funds (ETFs) that matches your tolerance.

Consumer Benefits

  • Expertise: lean on and learn from Betterment’s team of licensed experts
  • Goal-based: Personalized investing strategy and guidance focused on the customer
  • Transparency: Low, transparent fees, no additional trading, transfer, or rebalancing fees
  • Smart Rebalancing: smart, automated rebalancing is another benefit to investing with Betterment – When portfolios drift, rebalancing puts you back on the efficient frontier.

How It Works

  • Customers create an account at and input basic information
  • Clients may then input all of their personal financial variables as they see fit and Betterment will customize and tend to customers financial needs


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