Country: USA
Year: 2008
Concept
- Betterment is a registered investment advisor (the largest online investment advisor in the U.S.) and a broker dealer.
- The company provides personalized financial advice and automated investment management, investment execution, tax optimization, custodianship, and record-keeping.
- Betterment is an automated, goal-based investing service investing in a portfolio of passive index-tracking equity and fixed-income ETFs and offers both taxable and tax-advantage investment accounts.
- The basic idea behind Betterment is creating a portfolio from your risk tolerance, then putting you into an asset allocation of exchange traded funds (ETFs) that matches your tolerance.
Consumer Benefits
- Expertise: lean on and learn from Betterment’s team of licensed experts
- Goal-based: Personalized investing strategy and guidance focused on the customer
- Transparency: Low, transparent fees, no additional trading, transfer, or rebalancing fees
- Smart Rebalancing: smart, automated rebalancing is another benefit to investing with Betterment – When portfolios drift, rebalancing puts you back on the efficient frontier.
How It Works
- Customers create an account at betterment.com and input basic information
- Clients may then input all of their personal financial variables as they see fit and Betterment will customize and tend to customers financial needs