Cover 2 Go offers an easy subscription to short term insurance via SMS to minibus taxi passengers

Country: South Africacover2go
Year: 2007

  • Propose a product covering risks of car sharing
  • Simple and quick way to subscribe to a short term insurance via a mobile application

Concept

  • Personal car accident insurance product, targeting minibus taxi passengers.
  • Minibus passengers subscribe by sending an SMS to a premium-rated short-code that will deduct the insurance premium from the available airtime.
  • The conversion of airtime to cash is facilitated by a wireless access service provider (WASP)

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