Country: South Africa
Year: 2007
- Propose a product covering risks of car sharing
- Simple and quick way to subscribe to a short term insurance via a mobile application
Concept
- Personal car accident insurance product, targeting minibus taxi passengers.
- Minibus passengers subscribe by sending an SMS to a premium-rated short-code that will deduct the insurance premium from the available airtime.
- The conversion of airtime to cash is facilitated by a wireless access service provider (WASP)