Launch year: 2018
Country: India
Funds raised: $175.5 million

CRED – The Most Rewarding Credit Card Payment App Ever

Concept description

CRED is a members-only club that rewards individuals for their timely credit card bill payments by providing them with exclusive offers and access to premium experience.

Firstly, one can apply for a membership by signing up with full name and a valid Indian mobile number on the app. Secondly, once credit bureaus have checked the credit score and if the score falls above the accepted eligibility level, the user will be accepted as a member of CRED. As a result, the user will be able to access the curated set of exclusive rewards and privileges that CRED offers.

Value proposition

The platform allows credit card users to manage multiple cards along with an analysis of their credit score. For instance, members with a high score are eligible for exclusive rewards upon payment of their credit card bills through the app. Furthermore,  CRED offers credit card spending tracking and management features which provide the user with analytics and efficiency of usage of the card.



When the users pay their credit card bills, they earn equal CRED coins, which they can use to claim rewards from partnered brands. Additionally, CRED includes the CRED protect feature : an AI backed system that keeps track of every single nuance of a credit card payment journey, right from due date reminders, to spending patterns and other card usage statistics. Moreover, when a member makes a credit card payment through the app, they are eligible for rewards of various forms, such as access to events, experiences, gift cards and upgrades from different brands. The company works on the guiding principle of opt-in consent and full transparency, paying close attention to user data security.

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