The Chinese Bank DBS provides online exclusive flash offers for its Insurances

dbs-bank-logo

Country: Singapore
Year: 2013

  • DBS gives priority to online subscriptions by offering rewards on a short period
    • Price differentiation with the physical channel
    • Seamless online customer journey

Concept

  • DBS provides exclusive flash offers (few weeks) for online or mobile subscriptions with rewards up to 40% of the premium discount on travel, home and hospital insurances
  • Subscription form is prefilled with personal data and can be validated online for existing customers through an internal wire. Credit card payment is used for new customers to validate the purchase. The insurance policy is sent by email to the client
  • The reward is directly attributed to the premium of the customer
  • The promotional offers are valid until November 22, 2013

DBS illustration

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