Country: Hong Kong
Year: 2010
Concept
- DemystData is a software company that helps financial institutions harness data to serve more customers globally
- DemystData centralizes external and internal data into one point of access trough a configurable and flexible platform
- DemystData ‘s clients can access a universe of data about their customers and prospects including online, social media, images, etc
- The platform is use to optimize real-time customer interactions across the full lifecycle, including marketing, fraud, risk, cross-sell, and servicing
Consumer Benefits
- Financial institutions have access to better knowledge about customers and potential lend-seekers: DemystData integrates social, telecommunications information, and corporate data to create the risk profile associated with an individual or small business
- Reliable and secure platform:
The platform captures transaction patterns for audit requirements. Customer data is processed in milliseconds and then destroyed for minimal exposure. Data vendors go through a diligence review process and ongoing monitoring
How to use
- The platform is a cloud solution that can be easily integrated to on premise application trough an API configuration