Country: China 
Year: 2015
- Specific insurance offer for new actors on the market: an insurance company could develop an insurance offer fitted to new sharing economy actors
- Customize insurance for the collaborative economy: provide insurance/savings for collaborative economy self-employed (eg: Didi Kuaidi drivers)
- Allow customers to buy insurance while they are in the taxi: an insurance company could also develop offers for taxi riders to buy insurance on per-mile basis to ensure coverage during their ride
Concept
- In February 2015, China’s Top Two Taxi-Hailing Services, Kuaidi Dache and Didi Dache, came together to form Didi Kuaidi marking a major setback for Uber that was trying to enter the Chinese market. Then Alibaba and Tencent, two of China’s fiercest competitors, came together to co-invest in the taxi-hailing app, Didi Kuaidi.
- In July 2015, Didi Kuaidi reported 10 million daily requests across the platform marking a record in the global consumer transportation industry
- Recently, in October 2015, they launched the Didi Bus, allowing users to search bus routes, book tickets, and initiate new routes seamlessly through its main app, providing one-stop mobile transportation platform that provides taxi-hailing, online car-booking, chauffeur and ride-sharing
Consumer Benefits
- Cheap ride and fast service: the user can use the Didi Kuaidi cars, carpool services and buses, which is cheaper than taking a taxi
- Variety of services spread across China: Didi Kuaidi offers services from taxi-hailing to carpooling and private car rides, available in more than 360 cities across China, compared with fewer than 20 cities for Uber
How it works
- Similar to Uber, the user downloads the app and requests for a ride
- Besides requesting for a ride, the user can also search bus routes, book tickets, initiate new routes and find chauffeur and ride-sharing options
Illustration
- Introduction to Didi Kuaidi on Youtube