Home » Case Studies » Didi Kuaidi, an Uber me-too service, was created when two apps merged to compete with Uber’s rival in China
Didi Kuaidi, an Uber me-too service, was created when two apps merged to compete with Uber’s rival in China
Country: China Year: 2015
Specific insurance offer for new actors on the market: an insurance company could develop an insurance offer fitted to new sharing economy actors
Customize insurance for the collaborative economy: provide insurance/savings for collaborative economy self-employed (eg: Didi Kuaidi drivers)
Allow customers to buy insurance while they are in the taxi: an insurance company could also develop offers for taxi riders to buy insurance on per-mile basis to ensure coverage during their ride
In February 2015, China’s Top Two Taxi-Hailing Services, Kuaidi Dache and Didi Dache, came together to form Didi Kuaidi marking a major setback for Uber that was trying to enter the Chinese market. Then Alibaba and Tencent, two of China’s fiercest competitors, came together to co-invest in the taxi-hailing app, Didi Kuaidi.
In July 2015, Didi Kuaidi reported 10 million daily requests across the platform marking a record in the global consumer transportation industry
Recently, in October 2015, they launched the Didi Bus, allowing users to search bus routes, book tickets, and initiate new routes seamlessly through its main app, providing one-stop mobile transportation platform that provides taxi-hailing, online car-booking, chauffeur and ride-sharing
Cheap ride and fast service: the user can use the Didi Kuaidi cars, carpool services and buses, which is cheaper than taking a taxi
Variety of services spread across China: Didi Kuaidi offers services from taxi-hailing to carpooling and private car rides, available in more than 360 cities across China, compared with fewer than 20 cities for Uber
How it works
Similar to Uber, the user downloads the app and requests for a ride
Besides requesting for a ride, the user can also search bus routes, book tickets, initiate new routes and find chauffeur and ride-sharing options
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