Country: France
Year: 2013
Using the digital distribution channel is a key marketing lever for insurers since it helps:
- to benefit from a large customer database and attract new clients with a “classical” package
- to capitalize on these new customers and develop new digital customer experiences
Concept
- Family protect (part of Axa group) uses a multichannel strategy to sell its insurance products packaged for family uses (internet, phone network, discount vouchers)
- Swiss Life launched an insurance for pets (dogs and cats)
- Both insurers chose Ventes-privees.com, the website broadcasting limited promotional offers online with a 11 million customer database
- Both insurers opened a 5-day event published on Ventes-privees where connected members could benefit from discounted insurance products
- These offers were exclusive and only available through Ventes-privees
