Compare financial products and make wise choices on iMoney

imoneyGeographical coverage: Malaysia, Indonesia, Singapore, Philippines, Thailand, Hong Kong
Year: 2012
iMoney Group owns and operates a network of financial comparison websites, enabling consumers to compare financial products, including mortgages, credit cards, and insurance.

  • Business model focuses on individual customers, and has a limited service offering targeted at SMEs
  • Partners >50 local, regional and international financial institutions e.g. Affin Bank, HSBC, SCB, UOB, OCBC) and leading broadband providers (for iMoney in Malaysia)

Value proposition

  • Customers:
    • Matching tool that links customer profile and needs to a broad range of products, build in an user-friendly interface
    • Efficient integration with Financial Institutions to quickly update information on products and services
    • Access to financial education via articles and infographics which leverage on simple language and visual tools
    • “Human touch” – access to a 24/7 call center to discuss product attributes and re-direct the application to the correspondent financial institution to close the deal
    • Free of charge
  • Partners:
    • Affiliate marketing and alternative leads generation channel, with access to a broad range of customers
    • Delivery of an extended information package to facilitate KYC

Key figures

  • Customer outreach [monthly, 2015]: 2.5 million average unique views, posting a 170% year-on-year growth
  • Business origination [key business lines, 2013]: USD 1.2 billion in home loans and 65,000 credit cards


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