Country: USA
Year: 2015
- Magic is an all-encompassing text messaging service that promises to deliver anything and everything (legal) to customers in the US
- Use “Magic” as a new distribution or sales channel: such as delivery of a tire in case of a vehicle breakdown
- Replicate the SMS-based communication channels for relevant use cases or countries: insurance companies could offer an additional method of communication to their customers. Users can reach out to customer care or representatives regarding their questions, finding quotes, filing a claim or requesting for assistance
Concept
- “Magic“ claims to delivers anything and everything, as long as it’s legal, directly to customer’s door with a simple text in the US
- Customer texts on the number 408-217-1721 with the word “Magic” to chat with a trained operator who handles the request
- Magic guarantees that users’ credit card numbers are secure by sending a 128-bit encrypted HTTPS link via SMS and then having the actual payments managed by a third party, Stripe*. It also accepts Bitcoin
- Only three days after Magic’s creation, they received 18,000 texts and increased their staff size by about six times from 2 or 3 at inception to 18 employees, making it one of the fastest-growing companies in recent history
Consumer Benefits
- Convenience and highly simplified user experience are the main advantages offered by Magic to its’ customers. There is no need to own a smartphone or download an app – only a simple text message chat is sufficient to make an order
How to use
- User exchanges text messages with Magic
- Magic identifies the right service provider for user’s request, gets a price, communicates price to the user, get user’s confirmation on the order and place the order with the provider
- Payment is made with Stripe
- Product is delivered to user’s doorstep
- CNN Money writes about Magic. Click on the image below to see it:
