MasterCard is testing selfies as an authentication tool
Country: USA Year: 2015
Strong authentication: an insurance company could make a deal with Mastercard to use this new technology for its banking and insurance customers.
Target younger consumers: biometrics will be a hit because younger generations are into selfies and will find it cooler and easier to use than remembering another password or PIN.
Mastercard is about to launch an app that uses selfies to verify online purchases
The app on the user’s phone is linked to his credit card
Users can choose to be verified either by fingerprints or by selfies
Mastercard partnered with Apple, Google, Samsung, Microsoft and Blackberry to develop the biometric app
The firm is also experimenting with voice recognition and even heartbeat recognition
Get rid of passwords: according to MasterCard chief product security, the biometric facial recognition software could replace PINs
Easy and hack-proof: the selfies won’t be stored anywhere
How to use
Customers have to download the MasterCard app to their phones, and once at the checkout stage the app will request authorization before payment is submitted
Authorization is done via one of two methods: fingerprint recognition, requiring users to verify their identity by touching their device; or by facial recognition, where users stare at their camera while their face is mapped
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