Natixis Global Asset Management has recently started reflecting on designing a digital roadmap, and have launched minor initiatives on social media and content

Country: FranceNatixis
Year: 1964

  • Natixis Asset Management offers its clients – institutional investors, companies, private banks, retail banks and other distribution channels – tailored, innovative and efficient solutions focused around six types of expertise:
    • Fixed income
    • European equities
    • Investment and clients solutions
    • Volatility management & structured products
    • Global emerging equities
    • Mirova (Responsible investment subsidiary)

Digital Vision

  • Natixis Global Asset Management has primarily focused on two types of initiatives including social media presence and interaction, and usage of applications and gadgets for clients and advisors
  • The social media presence and branded content on the website is statistically analysed and improved based on measurement and analysis of certain KPIs – in a constant search for improvement and enrichment
  • For clients, Natixis AM launched an application in order to facilitate easy online access to markets and products
  • For advisors, they have launched Salesforce on iPad in order to enable them to access data and increase commercial activity anytime anywhere

Recent Initiatives

  • Enhanced presence on social media: Natixis AM has increased its presence on social networks to promote its expertise with its clients, partners, employees and journalists. Twitter and LinkedIn complete Natixis AM’s digital world which now includes 10 websites in French and English, two applications for smartphones, tablets and blogs
  • Natixis AM application: Users have privileged access to expertise and product information and can follow the financial markets news, commented and analysed by their experts
  • Salesforce on iPad: Natixis GAM has provided Salesforce on iPad for fund managers to enable them to produce complex reports and to follow the evolution of commercial activity. It offers a global view of results country by country or manager by manager
  • Other digital initiatives include measurement and analysis of KPIs by conducting research-heavy competitive audits, content-specific channel analysis, marketing-driven strategy development, organization-centric operational efficiencies and performance-focused metrics reporting

Keywords: social media; application; interaction

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