Home » Case Studies » Neuroprofiler uses deep learning algorithms and behavioral finance to assess the investor profile of Financial Advisors' clients
Neuroprofiler uses deep learning algorithms and behavioral finance to assess the investor profile of Financial Advisors' clients
Country: France Year: 2016
Concept
Neuroprofiler is a behavioral finance game that helps Financial Advisors assess online the psychological investment profile of their clients. It stays in line with the last European financial regulations such as MiFIDII
It is based on 4 years of advanced academic research in Behavioral Finance and Machine Learning
The French startup uses deep learning algorithms to assign the customer to one of 1 million possible profiles
Consumer Benefits
User-friendly and quick: the user can answer the questionnaire in few minutes by playing the game and get an immediate analysis of his/her profile
Tailor-made: Neuroprofiler provides a specific profile out of more than 1 million possibilities
How to use
The Financial Services send online a questionnaire to their client by email or directly on the device of the Financial Advisor
The customer’s profile and his/her investor personalily are immedialty analyzed
Neuroprofiler gives the client a specific profile in order to provide an adapted portfolio
The game can be either take in white label through API or Saas platform
Illustration
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