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Oscar health insurance leverages on last tech trends to design an intuitive and fun customer experience

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Country: USA
Year: 2014

  • Oscar health insurance leverages on last tech trends to design an intuitive and fun customer experience.
  • A health insurer deliberately catering toward digital users
  • Collects metrics on medical professionals for customer recommendations

Concept

  • Oscar is an insurance firm offering a friendly web and mobile offer to make the user experience more intuitive and explicit to young, educated, and urban uninsured customers segment in New York

Consumer Benefits

  • Oscar collects metrics on medical professionals for performance reviews and uses them for customer recommendations.
  • Through a Facebook-like timeline homepage, the following services are offered to members:
    • Consult with doctors over the phone
    • First care issues listed
    • Searches for specialists and healthcare providers in the Oscar network

How to use it

The video presents Oscar.

Keyword: simple

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