Launch year: End of 2016
Country: France
Funds raised: 1200000€

Pledg : simple and accessible payment in installments

Concept description

The PLEDG startup founded in late 2016 by Nicolas Pelletier (ex-CEO of Musiwave) and Benoît Liénart (Polytechnicien and founder of several companies in fintech), then joined in 2017 by Agnès Chaba, develops payment facility solutions: shared payment, payment in installments and deferred payment.

  • The startup is developing payment facility solutions that integrate with e-commerce or store sites to improve merchant conversion rates.
  • At the end of 2017, PLEDG entered the payment market by signing its first e-commerce shared payment partnerships.
  • Its solution consists in advancing 100% of the basket to the merchant and allows customers to make collective purchases on e-commerce sites in 30 seconds without having to make the full advance and without waiting for payment from all participants
  •  Since May 2019, it has offered its multiple payment and deferred payment solutions.

PLEDG in dates and figures:

  • End of 2016: Creation of the company in Brittany
  • End of 2017: Marketing of its online payment solution for several people
  • December 2017: Fundraising of 1.2 million €
  • October 2018: First signature with the European ticketing solution SecuTix
  • May 2019: Launch of payment in 3 or 4 times, deferred payment on the web and in stores with already 20% of sales and a 90% increase in the average basket of merchants
  • 2 incubators: the Swave, the fintech incubator from Paris & Co, and the Showroomprive incubator

PLEDG’s partners  merchant sites:

  • Average usage rate on e-commerce sites: 15%
  • Business sectors: travel, retail, leisure, ticketing
  • Increase in the average basket: 30%
  • Additional turnover: 7%

Value proposition

The advantages of PLEDG:

  • 1 integration and 3 solutions: shared, split and deferred payment
  • 100% guaranteed payment
  • Plug & Play technology that integrates with all sites, stores and marketplaces
  •  Acceptance rate based on an internal scoring algorithm
  • User experience based on the merchant page
  •  No change in merchant accounting flows

Illustration (Video)

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