Country: Australia
Year: 2011
Founded in 2011, Proximiti is Australia’s location-based marketing company connecting clients with their target audiences.
Proximiti leans on its GEO tech in both geotargeting and geolocation analytics to run personalized location-based interactions & uncover market insights for companies across Asia Pacific.
Concept
- Proximiti provides clients with location-based services via heat maps, behavioral profiling and geolocation insights
- Location Services allows clients to engage target audience with meaningful and hyper-relevant content that cuts through digital clutter. Proximiti’s portfolio contains App/website location services and location based analytics/advertising.
- Partnered with various industries from banks, manufactures, retailers and franchisees.
Consumer Benefits
- Trustable GEO tech: GEO tech is a mature tech widely used across industries and trusted by blue-chip companies.
- Cross-device syncing: Proximiti’s technology allows clients to seamlessly roll-out geolocation across different range of websites and mobile apps.
- Tailored marketing campaign: With the accurate market analysis based on location-targeting, clients can become more disciplined with their marketing budget.
How it works
- Configure clients’ services/CRM integration on a GEO basis
- Using service on the real-time moment watching
- Big data analysis and feedbacks
Video illustration
Example – Proximiti partnered with OCBC to start a location-based marketing campaign: