Sberbank’s “Branch of the future” displays innovative concepts and is now servicing Sberbank’s wealthy customers

sberbank
Country: Russia
Year: 2010
 

Concept

The “Branch of the future” displays innovations in terms branch design, distribution concepts and technologies

  • An exhibition branch at first, it is now also a real branch dedicated to Sberbank’s premium customers (above 1 million rubles or 25 000 euros)
  • It is also used as a showcase for the bank’s foreign customers

A customer-centered organization:

  • Biometrical identification at the entry of the bank
  • Several possibilities to talk with an advisor:
    • in the relaxation area, side by side
    • in a semi-closed room
    • in a private room, by video with an advisor from another branch
  • “Relaxation area” with coffee, magazines, games for children, television broadcasting news, computers, Wi-fi
  • Meeting room that can be booked by customers, thus attracting their business partners to the branch

Consumer Benefits

  • Sberbank provided a customer-centric organization
  • Wealthy customers are provided with an adapted service and have access to a confidential and comfortable place where they find reliable advice

How To Use 

  • They created biometric identification at the entry of the bank
  • Customers have several possibilities to talk with an advisor:
    • In the relaxation area
    • Side by side
    • In a semi-closed room
    • In a private room
    • By video with an advisor from another branch
  • Click on the video below to understand better the concept
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