The digital-only Starling Bank enables customers to manage their finances effortless and intuitively

Country: United Kingdomstarling
Year: 2014

  • The digital-only Starling Bank enables customers to manage their finances effortless and intuitively
  • The Starling Bank is customer-driven and technology-enabled, ensuring full security

Concept

  • The bank specializes in a disruptive, mobile-first experience for the core customer need of money management by selling a single current account made for smartphone generation
  • Customers can see how much they spend and turn their bank card “on” and “off” by tapping on the screen
  • The simplified bank is supported only by a call center

Consumer Benefits

  • A real time service :  The consumer has access to his account immediately and can manage his finances with his smartphone
  • Personalization :  Starling offers customized banking features
  • Simplification: The service provided is focused on what the customer really needs and expects

How to use it

  • The user downloads the app and can directly send money to friends, save and control spending
  • Anticipation is permitted by messages and advice sent before any trouble

Illustration

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