Country: United Kingdom
Year: 2014
- The digital-only Starling Bank enables customers to manage their finances effortless and intuitively
- The Starling Bank is customer-driven and technology-enabled, ensuring full security
Concept
- The bank specializes in a disruptive, mobile-first experience for the core customer need of money management by selling a single current account made for smartphone generation
- Customers can see how much they spend and turn their bank card “on” and “off” by tapping on the screen
- The simplified bank is supported only by a call center
Consumer Benefits
- A real time service : The consumer has access to his account immediately and can manage his finances with his smartphone
- Personalization : Starling offers customized banking features
- Simplification: The service provided is focused on what the customer really needs and expects
How to use it
- The user downloads the app and can directly send money to friends, save and control spending
- Anticipation is permitted by messages and advice sent before any trouble
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