Wealthsimple is an investing solution for people who want to invest, but may not have the know-how, confidence or time to manage their money. Consequently, they use robo-advisors to help their customers.
Launch year: 2014
Country: Canada
Tags: Robot advisor
Categories: Investment Banking
Funds raised: $114 million
Wealthsimple : get rich slow, save and invest
Concept description
Value proposition
Wealthsimple offers a solution for investors of all ages looking to take the next step on the road to long-term financial security. It is indeed an intelligent portfolio of low-fee funds. Because there is no minimum account, it is easy for new investors to start using the service.
Their investment approach relies on Modern Portfolio Theory. To clarify, MPT is an investment theory developed by Nobel Prize-winning economist Harry Markowitz. This theory most importantly shows clients that they can minimize risk and maximize return by diversifying their investments. The solution helps choosing the right level of risk for each customer.
As a result, Wealthsimple offers five different portfolios : conservative, balanced, growth, socially responsible or Halal. In addition, the custom portfolio will take the financial goals of a client into account.